1. Cutely whine & bug him, then put it on for him – not kidding. I annoyed him for about 20 min straight one night about trying just one product. I even said I would put it on for him. He reluctantly agreed just to shut me up. After I applied, I asked how he felt and he said it was weird but not bad.
2. The following night, I said, “If you love me, you will try these two products for me for a few days. If you hate them, you can stop and I’ll never talk about skincare with you again.” The two products were a daily moisturizer and a night time hydrating water gel. You have to start very simple, with the most basic product name that they might already have an idea of. Don’t bother starting with a mild peel or toner – if they can’t wrap their mind around what it’s called, it’s not happening.
3. Well, he obviously liked the products. He has very dry skin so he said that it was making his skin feel much better. This was the perfect segue to introduce a couple more products. I had him add a vitamin C brightening serum before the moisturizer, and then a broad-spectrum SPF after the moisturizer. I think I fully convinced him with the SPF because I told him that skin cancer is so prevalent nowadays and with his job of constantly being in the sun, I don’t want him to have to get skin cancer at an early age. Just scare them you know lol.
4. * THIS IS KEY: I wrote him a post-it note and taped it to our mirror the order of application of the products. I also put them in the same order on the counter as well so he could easily know what was what. Leaving the items ON the counter is key. They will forget it they can’t visibility see the products.
5. After a couples days of those, we incorporated more PM products (an anti-aging serum and a mild overnight peel serum). You definitely want to take the approach and mindset that you are teaching a younger child something new. Girls have a tendency to expect their men to understand skincare the way they do. But really, they are just kids who are learning a completely foreign concept. So taking it slow is key!